![]() ![]() “There are characters inside the Manchester United dressing room that I greatly admire not just for their football abilities but their human qualities - vulnerabilities, resilience, sense of humour and all the things that make them distinct. ![]() ![]() The platform has grown into something that clubs – or rather, ‘brands’, sorry – have fully taken on board, but it’s lost a sense of fun since people have learned what they’re doing with it.Ī video of Manchester United’s Media CEO Phil Lynch outlining their players’ ‘social strategy’ recently went viral on Twitter – in no small part thanks to Gary Neville lambasting him for “creating robots on and off the pitch”. In 2021, where social media engagement appears to matter to some boardroom suits more than winning trophies, it’s unthinkable that Twitter was once something mistrusted by football clubs. ![]()
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